paul kiesche design

"Be a Shareholder" Fundraiser Campaign

Designed a fundraising campaign, "Be a Shareholder", for Hillel Yeshiva. The campaign consisted of three parts: an elegant invitation, a reminder card and a solicitors packet. The primary objective was to solicit new sponsorship and advertising for Hillel's Journal, Hillel's second largest fundraiser.

The first phase was a direct mail invitation, including a one color, 6"x4.25" invitation and original designed envelope. The second phase was a one color reminder 4"x6" postcard. The third and final phase consisted of a 8 page booklet with a return envelope insert. The booklet was four color, 7"x10", with a custom die cut, pocket, Velcro seal and a one color envelope.