New Jersey Young Professionals (NJYP) is a social and networking organization for professionals between the ages of 21-39. Paul Kiesche Design created the logo, stationery, promotions and website for NJYP. NJYP's objectives were to encourage new memberships while retaining the existing ones, promote NJYP events, to create a hub of communication for members, and to add new revenue streams through online advertising. In conjunction with Daniel Hedden Photography and Painted Eyes Production, Paul Kiesche Design directed a photo and video shoot of members at an NJYP event to gain content for the site.